Advertising Account Planning: Planning and Managing an IMC Campaign
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Book Info
Author
Jugenheimer, D. W.
Word Count
56,000 words
based on page count
Pages
224 pages
Buy
Edition Publisher
Routledge
Edition Publish Date
2010-01-01
Identifiers
ISBN-10: 0765625644
ISBN-13: 9780765625649
Description
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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