Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

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Book Info

Author

Jugenheimer, D. W.

Word Count

56,000 words

based on page count

Pages

224 pages

Edition Publisher

Routledge

Edition Publish Date

2010-01-01

Identifiers

ISBN-10: 0765625644

ISBN-13: 9780765625649

Description

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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