Mass Media Research: An Introduction
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Book Info
Author
Wimmer, Roger D.
Word Count
124,000 words
based on page count
Pages
496 pages
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Edition Publisher
Cengage Learning
Edition Publish Date
2013-01-01
Identifiers
ISBN-10: 1133307337
ISBN-13: 9781133307334
Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens—from content analysis to surveys to experimental research—and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach—including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
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