Susan Fournier

Identifiers

Open LibraryOL4915591A

Top Subjects

Brand name products -- Management (1)
Consumer behavior (1)
Brand name products (1)
Consumer satisfaction (1)
Marketing (1)

Books by Susan Fournier

Total count: 3

A consumer-brand relationship framework for strategic brand management

UMI Dissertation Services2003-01-01
Consumer-Brand RelationshipsTheory and Practice

Taylor & Francis Group2012-01-01
Strong Brands Strong Relationships

Taylor & Francis Group2015-01-01