Rowland T Moriarty

Identifiers

Open LibraryOL4646814A

Top Subjects

Marketing -- Management -- Data processing (2)
Sales management -- Data processing (1)
Management information systems (1)
Marketing -- Decision making (1)

Books by Rowland T Moriarty

Total count: 2

Managing hybrid marketing channels with automation

Marketing Science Institute1988-01-01
The adoption of marketing and sales automationa model to explore benefits and risks, working paper

Marketing Science Institute1991-01-01