Kaj Storbacka

Identifiers

Open LibraryOL683662A

Top Subjects

Competition (1)
Customer relations -- Management (1)
Customer services -- Management (1)
Industrial management (1)
Organizational change (1)
Strategic planning (1)
Marketing, management (1)

Books by Kaj Storbacka

Total count: 6

Tjänsteforskningens utmaningar

Svenska handelshögskolan1992-01-01
Nature of customer relationship profitabilityanalysis of relationships and customer bases in retail banking.

Swedish School of Economics and Business Adminstration1995-01-01
Customer relationship managementcreating competitive advantage through win-win relationship strategies

McGraw-Hill2001-01-01
Strategisches Account Management (Arbeitstitel) . Mit CRM den Kundenwert steigern

Gabler Verlag2002-02-12
Solution BusinessBuilding a Platform for Organic Growth

Springer London, Limited2014-01-01
SmashUsing Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Emerald Publishing Limited2018-01-01