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Valarie Zeithaml
Identifiers
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OL2638628A
Top Subjects
Customer services (3)
Customer Service (3)
Business / Economics / Finance (3)
Business & Economics (3)
Marketing (3)
Marketing - General (3)
Business & Economics / Marketing / General (3)
Books by Valarie Zeithaml
Total count: 5
Review of Marketing 1990
Amer Marketing Assn
1990-06-01
Services Marketing
2 edition
McGraw-Hill/Irwin
1999-11-11
Driving Customer Equity
How Customer Lifetime Value is Reshaping Corporate Strategy
Free Press
2000-06-27
Services Marketing
3 edition
McGraw-Hill/Irwin
2002-07-16
GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD
McGraw-Hill Education
2017-03-03
