Darius J. Sabavala
Identifiers
- Open LibraryOL4251858A
Top Subjects
- Consumers (1)
- Advertising (1)
- Research (1)
- Consumers' preferences (1)
- United States (1)
- Business/Economics (1)
- Mathematical models (1)
Books by Darius J. Sabavala
Total count: 5
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Television show loyaltya beta binomial model using recall dataColumbia University, Graduate School of Business1976-01-01
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An investigation of the beta binomial and related modelsapplications to brand switching and media exposurepublisher not identified1977-01-01
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A non-stationary model of binary choiceColumbia University, Graduate School of Business1978-01-01
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Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)Marketing Science Inst1986-07-01
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Monitoring short-run changes in purchasing behaviourINSEAD1991-01-01