Peter C. Verhoef

Identifiers

Open LibraryOL8082493A

Top Subjects

Marketing (2)
Sales promotion (1)
Loyalty (1)
Marketing, data processing (1)
Consumer behavior (1)
Retail trade (1)

Books by Peter C. Verhoef

Total count: 6

Analyzing customer relationshipslinking relational constructs and marketing instruments to customer behavior

2001-01-01
Loyalty ProgramsGeneralizations on Their Adoption, Effectiveness and Design

Now Publishers Inc2011-01-01
Creating Value with Big Data AnalyticsMaking Smarter Marketing Decisions

Taylor & Francis Group2016-01-01
Consumer Informational PrivacyCurrent Knowledge and Research Directions

Now Publishers2018-01-01
Multichannel RetailingA Review and Research Agenda

Now Publishers2018-01-01
Creating Value with Data Analytics in MarketingMastering Data Science

Taylor & Francis Group2021-01-01