Books by Jean-Noël Kapferer
Total count: 17
Les Marques, capital de l'entrepriseEditions d'Organisation1991-01-01
RumeursSeuil1997-02-06
Les MarquesCapital de l'entrepriseEditions d'Organisation1998-06-05
(Re)inventing the brandcan top brands survive the new market realities?Kogan Page2001-01-01
Les Marques à l'épreuve de la pratiqueEditions d'Organisation2002-05-02
Ce qui va changer les marquesEditions d'Organisation2002-05-02
The new strategic brand managementcreating and sustaining brand equity long term3rd edKogan Page2004-01-01
The new strategic brand managementadvanced insights and strategic thinking5th ed.Kogan Page2012-01-01
The Artification of Luxury Fashion BrandsSynergies, Contaminations, and HybridizationsPalgrave Pivot2020-07-16