Advertising Research Foundation

Books by Advertising Research Foundation

Total count: 26

• Window display, circulation and market coveragehow to select - how to verify

  Sackett & Wilhelms Lithographing Corporation1937-01-01
• Copy testinga study

  Ronald press1939-01-01
• Attentiona collection of the ... advertisements that have been most successful in arresting the attention of newspaper readers--taken from The continuing study of newspaper reading conducted by the Advertising Research Foundation

  Bureau of Advertising, American Newspaper Publishers Association1941-01-01
• Are people reading institutional ads?An answer from the people themselves, received and recorded by the Advertising Research Foundation, operated jointly by the Association of National Advertisers and the American Association of Advertising Agencies

  The Bureau of Advertising, American Newspaper Publishers Association1943-01-01
• A.R.F., the Advertising research foundationwhat it is, what it does!

  1951-01-01
• PARM bulletinno. 1-8

  1956-01-01
• A bibliography of theory and research techniques in the field of human motivation

  1956-01-01
• The relationship of advertising to corporate management

  Advertising Research Foundation1958-01-01
• Journal of advertising research

  Advertising Research Foundation.1960-01-01
• Inquiries via reader service formswhat motivates them? : what do they mean for industrial advertisers? : a mail and personal interview study

  Putnam1961-01-01
• The new Bostona study of adult newspaper reader information and related data

  Globe newspaper Company1961-01-01
• Toward better media comparisonsa report of the Audience Concepts Committee

  1961-01-01
• Pharmaceutical advertising researcha mail survey

  The Foundation1961-01-01
• Toward better media comparisonsa report of the Audience Concepts Committee of the Advertising Research Foundation.

  1961-01-01
• The intelligent man's guide to broadcast ratings

  Advertising Research Foundation1962-01-01
• The feasibility of establishing a CATV advertising laboratory

  Advertising Research Foundation1967-01-01
• National survey of television sets in U.S. households August 1966, including color and UHF.

  1967-01-01
• Directory of research organization members.[Edited by Mike Mellor.]

  1968-01-01
• How to evaluate mass communicationsthe controlled field experiment

  Advertising Research Foundation1968-01-01
• Pilot study of FACT (Field Audit and Completion Test) A 100 per cent verification of a major newspaper study to determine the efficiency of FACT procedures.

  1968-01-01
and 6 more