Richard P. Bagozzi

Identifiers

Open LibraryOL1295076A

Top Subjects

Marketing research (2)
Sales management (1)
Marketing -- Mathematical models (1)
Organization (1)
Marketing -- Management (1)
Consumer behavior (1)
Consumption (Economics) -- Social aspects (1)

Books by Richard P. Bagozzi

Total count: 11

Toward a general theory for the explanation of the performance of salespeople.

UniversityMicrofilms International1978-01-01
Sales managementnew developments from behavioral and decision model research : proceedings of workshop

Marketing Science Institute1979-01-01
Causal models in marketing

Wiley1980-01-01
Recall, recognition, and the measurement of memory for print advertisements

Alfred P. Sloan School of Management, Massachusetts Institute of Technology1981-01-01
Representing and testing organizational theoriesa holistic construal

Division of Research, Graduate School of Business Administration, Harvard University1982-01-01
Advances in Communication and Marketing Research

Jai Pr1983-06-01
Principles of marketing management

Science Research Associates1986-01-01
Marketing- Management.

Oldenbourg2000-06-01
The social psychology of consumer behaviour

Open University2002-01-01
Routledge Companion to Modern Marketing Research

Taylor & Francis Group2019-01-01
Routledge Companion to Marketing Research

Taylor & Francis Group2021-01-01