Karin Holstius
Identifiers
- Open LibraryOL1212544A
Top Subjects
- Marketing (2)
- Advertising copy -- Finland. (1)
- Consumers -- Finland -- Attitudes. (1)
- Business names (1)
- Trademarks (1)
- Decision making (1)
- Finland (1)
Books by Karin Holstius
Total count: 6
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Attityder till reklamtexter och deras syntaxen empirisk studie = Attitudes towards advertising copy and its syntactic structure : an empirical studySvenska handelshögskolan1981-01-01
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Brand names and perceived valueSwedish School of Economics and Business Administration1982-01-01
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Decision-making for international marketing in Finnish producer goods industriesan empirical and cognitive mapping approachSwedish School of Economics and Business Administration1983-01-01
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Marketing airline services to the business segmentadvertising content, passenger preferences and the organizational buying processSwedish School of Economics and Business Administration1985-01-01
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Project business as a strategic choicea theoretical and empirical study of project marketingLappeenranta University of Technology1989-01-01
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China projectdecision making for the acquisition of environmental technology : law and practice in ShanghaiTurku School of Econmics and Business Administration1995-01-01