Books by George P. Moschis
Total count: 6
Acquisition of the consumer role by adolescentsPub. Services Division, College of Business Administration, Georgia State University1978-01-01
Consumer socializationa life-cycle perspectiveLexington Books1987-01-01
Marketing to older consumersa handbook of information for strategy developmentQuorum Books1992-01-01
Gerontographicslife-stage segmentation for marketing strategy developmentQuorum Books1996-01-01
The maturing marketplacebuying habits of baby boomers and their parentsQuorum Books2000-01-01
The Maturing MarketplaceBuying Habits of Baby Boomers and Their ParentsQuorum Books2000-04-30