The Power of Habit: Why We Do What We Do in Life and Business

Identifies The Neurological Processes Behind Behaviors, Explaining How Self-control And Success Are Largely Driven By Habits And Providing Guidelines For Achieving Personal Goals And Overall Well-being By Adjusting Specific Habits. Prologue : The Habit Cure -- Pt. 1. The Habits Of Individuals. The Habit Loop : How Habits Work -- The Craving Brain : How To Create New Habits -- The Golden Rule Of Habit Change : Why Transformation Occurs -- Pt. 2. The Habits Of Successful Organizations. Keystone Habits, Or The Ballad Of Paul O'neill : Which Habits Matter Most -- Starbucks And The Habit Of Success : When Willpower Becomes Automatic -- The Power Of A Crisis : How Leaders Create Habits Through Accident And Design -- How Target Knows What You Want Before You Do : When Companies Predict (and Manipulate) Habits -- Pt. 3. The Habits Of Societies. Saddleback Church And The Montgomery Bus Boycott : How Movements Happen -- The Neurology Of Free Will : Are We Responsible For Our Habits? -- Afterword : Some Things Learned About Weight Loss, Smoking, Procrastination, And Teaching. Charles Duhigg. With A New Afterword By The Author--cover. Originally Published In Hardcover In The United States By Random House, An Imprint Of The Random House Publishing Group, A Division Of Random House Llc, In 2012. Includes Bibliographical References (p. 305-365) And Index.