Topic
Marketing -- Simulation methods
13 books
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Randall G. Chapman
MARKSTRAT 2
by Jean-Claude Larréché & Hubert Gatignon .
Compete: A Dynamic Marketing Simulation
A. J. Faria
Complete: a dynamic marketing simulation. Student manual
A. J. Faria, D. G. Johnstone, R. O. Nulsen.
Marketing simulation: analysis for decision making
Bob Brobst, Ronald F. Bush.
Student manual : marketing peanut butter: a microcomputer simulation
Chad T. Lewis, Philip C. Lewis, Conrad Boyle.
Marketing simulation: analysis for decisionmaking
Ronald F. Bush, Bob Brobst.
Markops : the simulation for marketing training
Jean-Claude Larréché.
Computerized simulation in chemical marketing.
Arnold E. Amstutz
Compete: A dynamic marketing simulation ; student manual
A. J Faria
Showing 10 of 13 books