Marketing warfare
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Author
Contributions
- Trout, Jack. - Contributor
Publication
1986 - New American Library, New York, New York (State)
Language
English
Word Count
53,750 words, Guess
Page Count
215 pages
Identifiers
- Internet Archivemarketingwarfare00ries_0
- Internet Archivemarketingwarfare0000ries
- ISBN-100452258618
- ISBN-139780452258617
- Goodreads4377348
and 5 more
- Library of Congress Control Number86008635
- Better World BooksO7-DIR-021
- Better World Books9780452258617
- Better World BooksW6-BXG-830
- Open LibraryOL2715591M
Classifications
- DDC658.8
- LCCHF5415 .R544 1986b
Description
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
Subjects
Other Editions
- Marketing warfare
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