Getting the bugs out
the rise, fall, and comeback of Volkswagen in America
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Word Count
75,500 words, Guess
Page Count
302 pages
Identifiers
- Internet Archivegettingbugsoutri00kile_0
- ISBN-100471403938
- ISBN-139780471403937
- Library of Congress Control Number2001046543
- OCLC Control Number47797485
and 2 more
- Better World Books9780471403937
- Open LibraryOL23083113M
Classifications
- DDC338.7/6292/0973
- LCCHD9710.U54 V655 2002
- LCCHD9710.U54V655 2002
Description
"For almost three decades, Volkswagen's ride has been on a wild track of many ups and downs. In between the heyday of the Beetle's popularity in the 1960s and the unveiling of the New Beetle in the 1990s, the beloved automaker lost its focus and suffered more than its share of near misses and total catastrophes. Poor decisions and banal advertising campaigns seemed to have stalled Volkswagen's growth for good. And yet this remarkable company has found its way back to the top, with the Beetle now a reborn icon in the United States - and the sales of Volkswagen vehicles roaring toward levels not seen for thirty years.". "Getting the Bugs Out is a story of how marketing savvy and advertising brilliance - combined with nostalgia and a fun-loving spirit - again won over the hearts (and wallets) of American consumers. Auto industry expert and journalist David Kiley traces Volkswagen's phenomenal turnaround, revealing all the intriguing details surrounding the birth and rise of the company as well as its downward spiral. He presents a treasure trove of VW history, going back to the design of the original Beetle by Ferdinand Porsche and examining the launch in America, which attracted both curiosity seekers and auto enthusiasts with VW's great value and solid performance."--BOOK JACKET.
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- Getting the bugs out: the rise, fall, and comeback of Volkswagen in America
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