Billions
Selling to the New Chinese Consumer
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Author
Contributions
- Martin Sorrell (Foreword) - Contributor
Publication
2007-01-23 - Palgrave Macmillan
Language
English
Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Paperback
Identifiers
- ISBN-101403976635
- ISBN-139781403976635
- Goodreads425247
- LibraryThing7871466
- OCLC Control Number75713767
and 2 more
- Better World Books9781403976635
- Open LibraryOL8400943M
Classifications
- LCCHF5415.33.C6D63 2007
- LCCHF5415.33.C6 D63 2007
Subjects
Topics
ChinaConsumersAttitudesMarketingConsumers, chinaSales & marketingBusiness EtiquetteMarketing - GeneralBusiness & EconomicsMarketing - ResearchInternational businessConsumers' preferencesInternational - GeneralSales & Selling - GeneralCommunication and cultureIntercultural communicationBusiness / Economics / FinanceConsumers -- China -- AttitudesBusiness & Economics / Marketing / General
Places
Other Editions
- Billions
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