Contributions

  • Ostrom, Lonnie L., 1941- joint author. - Contributor
  • Smith, Charles H., 1935- - Contributor

Publication

1977 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

32,250 words, Guess

Page Count

129 pages

Identifiers

  • ISBN-100877571023
  • ISBN-139780877571025
  • Goodreads5644198
  • OCLC Control Number3223781
  • Open LibraryOL4544445M

Classifications

  • DDC016.38
  • LCCZ7164.M18 J33
  • LCCHF5415 J33

Subjects

Topics

CostsProfitMarketingBibliographyBusiness/EconomicsProfit -- BibliographyMarketing -- Bibliography

Series Statement

  • Bibliography series ;
  • #30
  • Bibliography series (American Marketing Association) ;
  • no. 30.

Other Editions

  • Marketing profitability analysis: an annotated bibliographyAmerican Marketing Association1977-01-01

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