Marketing profitability analysis
an annotated bibliography
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Contributions
- Ostrom, Lonnie L., 1941- joint author. - Contributor
- Smith, Charles H., 1935- - Contributor
Publication
1977 - American Marketing Association, Chicago, Illinois
Language
English
Word Count
32,250 words, Guess
Page Count
129 pages
Identifiers
- ISBN-100877571023
- ISBN-139780877571025
- Goodreads5644198
- OCLC Control Number3223781
- Open LibraryOL4544445M
Classifications
- DDC016.38
- LCCZ7164.M18 J33
- LCCHF5415 J33
Subjects
Topics
CostsProfitMarketingBibliographyBusiness/EconomicsProfit -- BibliographyMarketing -- BibliographyMarketing -- Costs -- Bibliography
Series Statement
- Bibliography series ;
- #30
- Bibliography series (American Marketing Association) ;
- no. 30.
Other Editions
- Marketing profitability analysis: an annotated bibliography
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