Sports Marketing and the Psychology of Marketing Communication (Advertising & Consumer Psychology)
1 edition
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Author
Contributions
- Lynn R. Kahle (Editor) - Contributor
- Chris Riley (Editor) - Contributor
Publication
2005-07-01 - Lawrence Erlbaum Associates
Language
English
Word Count
110,000 words, Guess
Page Count
440 pages
Physical Format
Paperback
Identifiers
- Internet Archivesportsmarketingp0000unse_s6o3
- ISBN-100805857907
- ISBN-139780805857900
- Goodreads3202496
- OCLC Control Number55086180
and 2 more
- Better World Books9780805857900
- Open LibraryOL9760852M
Classifications
- LCCGV716 .S649 2004eb
First Sentence
Consumer behavior is the foundation of all marketing.
Subjects
Topics
Other Editions
- Sports Marketing and the Psychology of Marketing Communication (Advertising & Consumer Psychology)
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