Something From the Oven

Description

A fun, lively history of the revolution in American cooking that took place in the 1950s traces the innovations, cookbooks, products, techniques, and marketing campaigns that changed the way Americans prepared food forever.

Description

A narrative history of how American home cooking changed in the 1950s--from "anti-cooking" marketing to Julia Child. In this surprising history, Laura Shapiro recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on the other hand, wasn't. But women weren't so easily convinced by the canned and plastic-wrapped concoctions, and a battle for both the kitchen and the true definition of homemaker ensued. Full of wry observation, this is a fun and illuminating look back at a crossroads in American cooking.--From publisher description.

First Sentence

TOWARD THE END of February 1954, James Beard was at work in his Greenwich Village kitchen doing what he most loved to do: cooking delicious meals.

Subjects

Other Editions

• Something From the Oven: Reinventing Dinner in 1950s AmericaHardcoverViking Adult2004-03-25
• Something From The OvenBoard BookThorndike Press2004-07-09
• Something from the ovenPenguin Books2005-01-01
• Something from the OvenPenguin (Non-Classics)2005-03-29