Financial Aspects of Marketing
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Word Count
79,250 words, Guess
Page Count
317 pages
Physical Format
Hardcover
Identifiers
- Internet Archivefinancialaspects0000schm
- ISBN-10033363781X
- ISBN-139780333637814
- Better World Books9780333637814
- Open LibraryOL10553380M
Classifications
- LCCHF5415.13 .S35 1996
Description
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
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