Belief Systems, Religion, and Behavioral Economics
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Author
Publication
2013-12-31 - Business Expert Press
Language
English
Word Count
50,000 words, Guess
Page Count
200 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL27480452M
- ISBN-139781606497043
- ISBN-101606497049
- OCLC Control Number869462930
- Internet Archivebeliefsystemsrel0000mint
and 1 more
- Amazon1606497049
Classifications
- LCCHB72 .M553 2014
Description
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Subjects
Topics
Other Editions
- Belief Systems, Religion, and Behavioral Economics
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