Polling Matters

Description

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Description

"Every president since Franklin D. Roosevelt has relied on polls to gauge the thinking of the electorate. Major U.S. media outlets not only report on polls but also frequently commission their own. To its critics, polling can be dangerously imprecise, distort the work of press and politicians, and pose a mortal threat to the democratic process itself. To its defenders, polling is an invaluable source of information, giving us a unique and consistently accurate window into issues as diverse as voting preferences, gender differences, race relations, child rearing, consumer habits, health care, and education." "Now Frank Newport, editor in chief of The Gallup Poll - the nation's preeminent polling source - tells the skeptics why polls matter...and explains to the rest of us exactly how polling works." "The people's voice is knowing and almost always on target. It forms what Dr. George Gallup - the founder of the famous poll that bears his name - proclaimed over sixty years ago as the true pulse of democracy. This book demonstrates how polls lie at the vital heart of a well-functioning and free society."--BOOK JACKET.

Subjects

Other Editions

• Polling MattersElectronic resourceGrand Central Publishing2004-01-01
• Polling MattersWarner Books2004-07-30
• Polling MattersGrand Central Publishing2004-01-01
• Polling MattersGrand Central Publishing2004-01-01
• Polling MattersGrand Central Publishing2004-01-01
• Polling MattersGrand Central Publishing2007-01-01