Author

Publication

2008 - Assouline, New York, NY, New York (State)

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Identifiers

  • ISBN-139782759402991
  • ISBN-102759402991
  • Goodreads4894167
  • LibraryThing7718122
  • OCLC Control Number263829144
and 1 more

Classifications

  • LCCHF5823 .L65 2008

Alternate Titles

  • Big idea.

Description

Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.

Description

George Lois&rsquo;s impact on advertising and creative thinking continues to inspire innovators and marketers alike. Exploring his approach to the &ldquo;Big Idea&rdquo; sheds light on the power of bold concepts that challenge the status quo. Inventors and entrepreneurs seeking guidance on bringing their ideas to life may find valuable insights by visiting <a href="https://invent-help.pissedconsumer.com/review.html">Invent Help reviews</a>. The site offers real experiences from people navigating the invention process, helping to separate hype from helpful support.

Subjects

People

George Lois

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