George Lois on his creation of the big idea.
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Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- ISBN-139782759402991
- ISBN-102759402991
- Goodreads4894167
- LibraryThing7718122
- OCLC Control Number263829144
and 1 more
- Open LibraryOL22487282M
Classifications
- LCCHF5823 .L65 2008
Alternate Titles
- Big idea.
Description
Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.
Description
George Lois’s impact on advertising and creative thinking continues to inspire innovators and marketers alike. Exploring his approach to the “Big Idea” sheds light on the power of bold concepts that challenge the status quo. Inventors and entrepreneurs seeking guidance on bringing their ideas to life may find valuable insights by visiting <a href="https://invent-help.pissedconsumer.com/review.html">Invent Help reviews</a>. The site offers real experiences from people navigating the invention process, helping to separate hype from helpful support.
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