Commodity advertising
the economics and measurement of generic programs
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Author
Contributions
- Ward, Ronald W. - Contributor
Publication
1993 - Lexington Books, New York, New York (State)
Language
English
Word Count
73,500 words, Guess
Page Count
294 pages
Identifiers
- Open LibraryOL1734119M
- ISBN-10002910405X
- OCLC Control Number27034959
- OCLC Control Numbercommodityadverti0000fork
- Library of Congress Control Number92038941
and 2 more
- Goodreads7001052
- LibraryThing5284981
Classifications
- DDC659.1/13
- LCCHF6161.F616 F67 1993
Subjects
Topics
Places
Other Editions
- Commodity advertising: the economics and measurement of generic programs
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