Author

Publication

1999 - Wiley, New York, New York (State)

Language

English

Word Count

116,250 words, Guess

Page Count

465 pages

Identifiers

and 2 more
  • Goodreads1198517
  • LibraryThing2221780

Classifications

  • DDC658.1/141/08996073
  • LCCHD62.5 .H37374 1999

Description

"Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners."--BOOK JACKET.

Subjects

Series Statement

  • Black enterprise books

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