Sports marketing
it's not just a game anymore
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Author
Publication
1995 - Prometheus Books, Amherst, N.Y, New York (State)
Language
English
Word Count
88,750 words, Guess
Page Count
355 pages
Identifiers
- Open LibraryOL787819M
- ISBN-101573920193
- OCLC Control Number32549429
- OCLC Control Numberisbn_9781573920193
- Library of Congress Control Number95020147
and 2 more
- Goodreads5221417
- LibraryThing5592781
Classifications
- DDC338.4/3796
- LCCGV716 .S32 1995
Description
With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.
Subjects
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