Marketing communications
a brand narrative approach
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Author
Contributions
- Lange, Fredrik - Contributor
- Smith, Terry, 1955- - Contributor
Publication
2010 - Wiley, Hoboken, N.J, New Jersey
Language
English
Word Count
151,500 words, Guess
Page Count
606 pages
Identifiers
- Internet Archivemarketingcommuni0000dahl
- ISBN-139780470319925
- ISBN-100470319925
- Library of Congress Control Number2009025220
- Better World Books9780470319925
and 1 more
- Open LibraryOL24460922M
Classifications
- DDC658.8/02
- LCCHF5415.123 .D34 2010
- LCCHF5415.123
Subjects
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