Publication

2008 - Jossey-Bass, a Wiley Imprint, San Francisco, California

Language

English

Word Count

55,500 words, Guess

Page Count

222 pages

Identifiers

and 3 more

Classifications

  • DDC658.4/012
  • LCCHD53 .M364 2008
  • LCCHF5415.153

Description

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model - the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Subjects

Links

Other Editions

  • Game-changing strategies: how to create new market space in established industries by breaking the rulesJossey-Bass, a Wiley Imprint2008-01-01

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