Marketing and other management logics of action
a case study in a confectionery industry firm 1950-1990
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Author
Contributions
- Räsänen, Keijo. - Contributor
- European Institute for Advanced Studies in Management. - Contributor
Publication
1994 - European Institute for Advanced Studies in Management, Brussels, Belgium
Language
English
Subjects
Topics
Series Statement
- Working papers (European Institute for Advanced Studies in Management) -- no.94-02
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