Cases in marketing management and strategy
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Author
Contributions
- Johnston, Wesley J. - Contributor
- Talarzyk, W. Wayne. - Contributor
Publication
1985 - Dryden Press, Chicago, Illinois
Language
English
Word Count
138,750 words, Guess
Page Count
555 pages
Identifiers
- ISBN-100030604095
- ISBN-139780030604096
- Goodreads1283027
- Library of Congress Control Number84010203
- Open LibraryOL2848032M
Classifications
- DDC658.8
- LCCHF5415.13 .B49 1985
Genres
- Case studies
Series Statement
- Dryden Press series in marketing
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