Letterforms, bawdy, bad & beautiful

Alternate Titles

• Letterforms, bawdy, bad, and beautiful
• Letter forms, bawdy, bad, and beautiful

Description

This book examines the history, evolution, and application of four specific genres of dynamic letterforms - hand-drawn, vernacular, humorous, and digitally driven. The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers show how these typographic forms are applied.

Description

"Letterforms Bawdy Bad & Beautiful examines the current evolution and use of nontraditional letterforms - type at its most eye-popping and quirky, created by designers who reject traditional styles in favor of the experimental, who push the boundaries of print to see how eccentric or funny or metaphoric letterforms can be made before they are no longer letterforms.". "Letterforms Bawdy Bad & Beautiful provides a look at the essence of this kind of typographic practice, surveying four different facets of the subject: the vernacular, the hand-drawn, the digitally driven, and the humorous. Each of these chapters begins with a historical survey, addressing the letter as a component of language and how the given style fits into the overall typographic vocabulary, followed by a look at the form and function of representative examples and at how these typographic forms are applied."--BOOK JACKET.

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