Author

Publication

1980 - Lippincott & Crowell, New York, New York (State)

Language

English

Word Count

58,000 words, Guess

Page Count

232 pages

Identifiers

and 1 more

Classifications

  • DDC324.973/092
  • LCCJK524 .S68

Description

Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.

Subjects

Other Editions

  • The duping of the American voter: dishonesty and deception in presidential television advertisingLippincott & Crowell1980-01-01

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