Trading off value creation and value appropriation
the financial implications of shifts in strategic emphasis
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Author
Contributions
- Jacobson, Robert - Contributor
Publication
2002 - Marketing Science Institute, Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138), Massachusetts
Language
English
Word Count
10,000 words, Guess
Page Count
40 pages
Identifiers
- OCLC Control Number51277731
- Open LibraryOL49928496M
Other Editions
- Trading off value creation and value appropriation: the financial implications of shifts in strategic emphasis
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