Author

Contributions

  • Chapman, C. C. - Contributor

Publication

2011 - Wiley, Hoboken, N.J, New Jersey

Language

English

Word Count

70,500 words, Guess

Page Count

282 pages

Identifiers

and 2 more
  • Better World Books9780470648285
  • Open LibraryOL24848775M

Classifications

  • DDC658.872
  • LCCHF5415.1265 .H3577 2011
  • LCCHF5415.1265

Description

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Subjects

Series Statement

  • New rules of social media series

Other Editions

  • Content rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your businessWiley2011-01-01
Show 4 more editions

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