Behavioral pricing
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Author
Publication
2004 - Emerald Group Pub., Bradford, England, England
Language
English
Word Count
19,000 words, Guess
Page Count
76 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivebehavioralpricin00este
- ISBN-101845440250
- ISBN-101845441893
- ISBN-139781845440251
- ISBN-139781845441890
and 3 more
- OCLC Control Number70757327
- Better World Books9781845441890
- Open LibraryOL27020422M
Classifications
- DDC658.8/16
- LCCHB221 .B44 2004eb
- LCCHF5416.5B44 2004
Description
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
Subjects
Series Statement
- Journal of Product & Brand Management. No. 6 -- vol. 13
- Journal of Product & Brand Management -- v. 13.
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