Contributions

  • Hulland, John S. - Contributor
  • Marketing Science Institute. Research Program - Contributor

Publication

1989 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

6,000 words, Guess

Page Count

24 pages

Identifiers

Classifications

  • DDC658.82
  • LCCHF 5415.2 .R48 no. 89- 106

Subjects

Series Statement

  • Report -- no. 89-106
  • Report (Marketing Science Institute) -- no. 89-106.

Other Editions

  • Promoting a product line: managerial implicationsMarketing Science Institute1989-01-01

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