Promoting a product line
managerial implications
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Author
Contributions
- Hulland, John S. - Contributor
- Marketing Science Institute. Research Program - Contributor
Publication
1989 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
6,000 words, Guess
Page Count
24 pages
Identifiers
- OCLC Control Number19498253
- Open LibraryOL44936579M
Classifications
- DDC658.82
- LCCHF 5415.2 .R48 no. 89- 106
Subjects
Topics
Places
Series Statement
- Report -- no. 89-106
- Report (Marketing Science Institute) -- no. 89-106.
Other Editions
- Promoting a product line: managerial implications
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