Cases in consumer behavior
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Author
Contributions
- Engel, James F., joint author. - Contributor
- Kollat, David T., joint author. - Contributor
Publication
1969 - Holt, Rinehart and Winston, New York, New York (State)
Language
English
Word Count
107,750 words, Guess
Page Count
431 pages
Identifiers
- Open LibraryOL5685762M
- ISBN-100030745004
- OCLC Control Number45160
- Library of Congress Control Number69017652
- Goodreads4350070
Classifications
- DDC658.83/01/86
- LCCHF5415.2 .B53
Subjects
Topics
ConsumersCase studiesConsumer behaviorMarketing researchConsumers -- Case studies.Consumer behavior -- Case studies.Marketing research -- Case studies.
Series Statement
- Holt, Rinehart and Winston marketing series
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