Working with agencies
an insider's guide
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Identifiers
- Internet Archiveworkingwithagenc0000sims
- ISBN-100470024615
- ISBN-139780470024614
- Goodreads3800662
- LibraryThing8590914
and 4 more
- Library of Congress Control Number2005004149
- OCLC Control Number57675861
- Better World Books9780470024614
- Open LibraryOL3393718M
Classifications
- DDC658.8/3
- LCCHF5415.2 .S485 2005
- LCCHF5415.2.S485 2005
Description
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
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- Working with agencies
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