Author

Contributions

  • Myers, John G., 1933- - Contributor
  • Aaker, David A. - Contributor

Publication

1996 - Prentice Hall, Upper Saddle River, N.J, New Jersey

Language

English

Word Count

188,500 words, Guess

Page Count

754 pages

Identifiers

  • Open LibraryOL793294M
  • ISBN-100133057151
  • OCLC Control Number33335773
  • Library of Congress Control Number95025901
  • LibraryThing1150884
and 1 more
  • Goodreads2013241

Classifications

  • DDC659.1
  • LCCHF5823 .A13 1996

Description

Advertising Management

Subjects

Other Editions

  • Advertising managementPrentice Hall1996

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