Advertising to Children on TV
Content, Impact and Regulation
1 edition
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Publication
2005-08-05 - Lawrence Erlbaum Associates, Mahwah, NJ
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Paperback
Identifiers
- ISBN-10080585830X
- ISBN-139780805858303
- Goodreads2144715
- Better World Books9780805858303
- Open LibraryOL9333201M
Classifications
- LCCHQ784.T4G858 2005
Description
Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a well-researched discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity. The book is extremely timely, as these issues are being hotly debated in most parts of the world. - Back cover.
Subjects
Other Editions
- Advertising to Children on TV: Content, Impact and Regulation
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