Author

Contributions

  • Laczniak, Eugene R. - Contributor

Publication

1981 - Wiley, New York, England

Language

English

Word Count

144,250 words, Guess

Page Count

577 pages

Identifiers

and 3 more

Classifications

  • DDC658.8
  • LCCHF5415 .U212 1981b
  • LCCHF5415 .U212
and 1 more
  • LCCHF5415

Subjects

Series Statement

  • Wiley series in marketing

Other Editions

  • Marketing in an age of change: an introductionWiley1981-01-01

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