How to sell to an idiot
12 steps to winning over your toughest customer
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Author
Contributions
- Sparkman, Bill, 1948- - Contributor
Publication
2006 - Wiley, Hoboken, N.J, New Jersey
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- ISBN-100471718548
- ISBN-139780471718543
- LibraryThing8721514
- Goodreads524741
- Library of Congress Control Number2005006847
and 2 more
- Better World Books9780471718543
- Open LibraryOL3395270M
Classifications
- DDC658.85
- LCCHF5438.8.P75 .H66 2006
- LCCHF5438.8.P75 H66 2006
and 1 more
- LCCHF5438.8.P75.H66
Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more!
Subjects
Links
Other Editions
- How to sell to an idiot
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