Publication

2004-01-10 - Kogan Page

Language

English

Word Count

95,750 words, Guess

Page Count

383 pages

Physical Format

Paperback

Identifiers

and 5 more

Classifications

  • LCCHF5415
  • LCCHF5415 .C52254 2004
  • LCCHF5415 .C52254 2004eb

First Sentence

Ask a sample of people in the pub or standing at a bus queue, 'what does marketing mean to you?' and the chances are you will get responses not so very far removed from these: Making people buy things they don't really want or Producing expensive adverts or even Dressing up ordinary products as something special.

Subjects

Other Editions

  • Key Marketing SkillsPaperbackKogan Page2004-01-10

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