Introducing Marketing Research
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Word Count
92,000 words, Guess
Page Count
368 pages
Identifiers
- ISBN-100471497703
- ISBN-139780471497707
- LibraryThing2707722
- Library of Congress Control Number2002072360
- Better World Books9780471497707
and 1 more
- Open LibraryOL7618360M
Classifications
- LCCHF5415.2 .B26 2002
- LCCHF5415.2.B26 2002
First Sentence
This chapter begins with a definition of what marketing research is and then looks at the three research designs commonly used in the marketing research process.
Subjects
Topics
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