Demand
creating what people love before they know they want it
1st ed.
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Author
Contributions
- Weber, Karl, 1953- - Contributor
Publication
2011 - Crown Business, New York, New York (State)
Language
English
Word Count
89,250 words, Guess
Page Count
357 pages
Identifiers
- Internet Archivedemandcreatingwh00slyw_0
- ISBN-100307887324
- ISBN-100307887340
- ISBN-139780307887320
- ISBN-139780307887344
and 3 more
- Library of Congress Control Number2011009633
- OCLC Control Number668188513
- Open LibraryOL25161933M
Classifications
- DDC658.8/343
- LCCHB801 .S56 2011
Description
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Subjects
Other Editions
- Demand: creating what people love before they know they want it
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