Contributions

  • Price, Linda. - Contributor
  • Zinkhan, George M. - Contributor

Publication

2004 - McGraw-Hill/Irwin, Boston, Massachusetts

Language

English

Word Count

211,250 words, Guess

Page Count

845 pages

Identifiers

and 3 more
  • ISBN-139780071214261
  • LibraryThing368934
  • Library of Congress Control Number2002041065

Classifications

  • DDC658.8/342
  • LCCHF5415.32 .A76 2004

Description

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

Subjects

Links

Other Editions

  • ConsumersMcGraw-Hill/Irwin2004

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