The long tail

Description

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

Description

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

Subjects

Series Statement

• The New Economics of Culture and Commerce

Other Editions

• The long tail: How Endless Choice is Creating Unlimited DemandRandom House Business2006-01-01
• The long tailNieuw Amsterdam2006-01-01
• The long tailHyperion2006-01-01
• Long TailHachette Books2006-01-01
• The Long TailHyperion2006-01-01
• The long tailHyperion2006-01-01