Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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Author
Publication
2013-07-10 - Polity
Word Count
54,000 words, Guess
Page Count
216 pages
Identifiers
- Open LibraryOL26861624M
- ISBN-139780745639833
- ISBN-100745639836
- OCLC Control Number827267058
- OCLC Control Numberpromotionalcultu0000davi
and 1 more
- Library of Congress Control Number2013363976
Classifications
- LCCP94.6 .D38 2013
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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